Weird way to promote an event.
(Photo : WWE | YouTube)

Nothing quite spells action like watching two insects have intercourse.

Wait … what?

World Wrestling Entertainment is sure turning heads — and getting the reaction it was looking for — with its new promotional video for its upcoming WWE Extreme Rules 2016 event on May 22.

The envelope-pushing, borderline full-blown National Geographic trailer opens up with two orange bugs on a leaf, before the words “Spring is in the air” flashes across the screen. The bugs then begin to have sex, before the words “and everybody wants some action” appear.

The company then drives its point home saying there’s no action better than extreme action, showing a furious flurry of highlights, ranging from The Usos crashing down on The Dudley Boyz through tables, Roman Reigns spearing The Big Show through the fans’ barricade ringside and “The Beast” Brock Lesnar dropping Dean Ambrose onto a bed of steel chairs with the F5. If that’s not extreme-enough sports entertainment action, then nothing else will be, either.

Extreme Rules will be broadcast live on the WWE Network on May 22, three weeks after the company’s Payback pay-per-view event on May 1.

The latter event has already been taking shape with WWE World Heavyweight champion Reigns and AJ Styles headed toward a collision course and cemented matches such as Kevin Owens continuing his heated feud with Sami Zayn and Charlotte putting her WWE Divas title on the line against Natalya with their Hall of Fame relatives, Ric Flair and Bret Hart, respectively, by their sides.

We’re going to have to wait and see how Payback plays out, before beginning to wonder how Extreme Rules will take shape, but we wouldn’t be surprised to see matches being duplicated on the WWE Network’s event.

Seeing how fans are eating up this KO-Zayn feud, for example, it wouldn’t be far-fetched to think that they maul each other at Payback and then settle things once and for all at Extreme Rules.

For what it’s worth, though, WWE got our attention and probably the rest of its Universe’s attention, too, with this bizarre use of these bugs getting it on. What a way to hype up an event.