WWE Announces Multi-Year Partnership With Snapchat


Vince McMahon

With over 100,000 fans expected at ATT Stadium for ‘WrestleMania 32’ this Sunday night, the amount of Snapchat Live Stories that could be generated are endless.
(Photo : Michael N. Todaro | Getty Images Entertainment)

Over the past month, World Wrestling Entertainment has rolled out with intriguing and amplified storylines, all of which will culminate on its biggest night of the year — WrestleMania 32 on Sunday evening.

While all those storylines will pan out over four hours of action just three days from now, today, the company announced it will be engaging in stories of a different kind — Snapchat stories.

WWE has formed a multi-year partnership with Snapchat just in time for its legions of fans around the world to be able to experience the “Grandest Stage of Them All” live from ATT Stadium in Arlington, Texas in real-time via Live Story.

“We are thrilled to partner with Snapchat and provide our fans with a new way to experience WrestleMania,” Jayar Donlan, WWE’s senior vice president of digital and social content said in the company’s press release statement Thursday. “The Snapchat Live Story allows WWE fans to share their stories from our annual pop culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before.”

Snapchat is equally excited about the opportunity to collaborate with WWE over the years, launching the partnership with the “Show of Shows.”

“By partnering with WWE for our coverage of WrestleMania and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment,” Ben Schwerin, Snapchat’s director of partnerships, said as part of WWE’s release.

The partnership will give fans the opportunity to contribute video and photo Snaps to one giant collective WrestleMania Live Story. It’s perfect timing, considering over 100,000 fans are expected to fill up ATT Stadium — home of the Dallas Cowboys — for WrestleMania 32 on Sunday night. Those fans could generate quite the collection of videos and images, capturing the in-ring action, grand superstar entrances and more.

WWE says the Snaps submitted from the live event will be curated and packaged by Snapchat into a brief video available to the social media app’s 100 million daily users. The company adds that different pay-per-view events will get the Snapchat Live Story treatment as well over the course of the year.

This partnership should only make the WrestleMania experience that much better.

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